Luzanne Chong

HSBC Life Singapore has appointed Luzanne Chong as chief commercial officer, effective July 21.

Reporting to Harpreet Bindra, chief executive officer of HSBC Life Singapore, Chong will lead the commercialization of strategic initiatives across the business in a newly created role that consolidates strategic planning, customer experience, and digital leadership under a unified commercial agenda.

Her remit will include end-to-end customer lifecycle management, customer experience and insights, data analytics, digital strategy, as well as communications, marketing, and brand strategy across HSBC Life’s life and health portfolios, reflecting a strengthened focus on customer-led, insight-driven and digitally enabled growth, the company says.

With over 20 years of experience in banking and insurance, Chong has held senior roles across customer experience, segment strategy, and digital transformation. Prior to joining HSBC Life, she was head of customer experience at Prudential Singapore. She has also held leadership positions at FWD Singapore and DBS Bank.