Singapore-headquartered wealth manager WRISE Group has launched its Prestige segment in the Middle East as part of its efforts to democratize private banking services and meet the evolving wealth management needs of investors in the region.

WRISE Prestige Middle East, headquartered in Dubai, builds on the success of WRISE Prestige Hong Kong, which has since grown to a 250-strong force within nine months. It caters to clients who might have been underserved by traditional private banking institutions and are seeking more transparent and hands-on investment opportunities. Product offerings include global securities, structured products, mutual funds, fixed income and insurance.

Asia-Pacific remains one of the fastest-growing regions for wealth, with Hong Kong and Dubai fuelling growth across several client segments. According to industry reports, the number of high-net-worth individuals in the United Arab Emirates is projected to grow by 39% by 2026. Hong Kong continues to strengthen its position as a global wealth hub, with China's mass-affluent households expected to reach 162 million by 2030.

“The growth of new wealth segments across the globe, coupled with the demand for more tailored wealth management solutions, have driven the need to diversity our wealth management offerings,” says Derrick Tan, Group Executive Chairman of WRISE Group.

“WRISE Prestige Middle East is a key step towards fulfilling our broader mission of building a comprehensive wealth management ecosystem. By offering accessible and personalized services to a broader client base, we aim to empower and support the diverse financial goals of clients at every stage of their wealth journey.”