Singlife with Aviva will be known as Singlife from January 1 2023, exactly a year after the merger of insurtech start-up Singlife and Aviva Singapore.

The change aims to build the brand as a Singapore-grown company with regional ambitions, a press statement says.

There will be no disruption to its services and commitment to customers in Singapore. All policies and financial advisers will remain unchanged, with the exception of procedural and legal references to the updated brand name and logo in the future.

First announced in September 2020 and valued at S$3.2 billion, the merger of Aviva Singapore and Singlife was the largest insurance deal in Singapore at the time and created one of the country’s largest homegrown financial services companies.

The company offers technology-enabled financial products and services, including insurance plans, employee benefits, partnerships with financial adviser channels, bancassurance, and investment solutions.

The company's new logo.